A naturally endowed artiste, Nidhi has been an architect by profession, before the creative streak in her turned her attention towards etching out her own unique style on shoes instead of concrete landscaping.

Founded in 2013, Celebrities like Aishwarya Rai Bachchan, Ananya Panday, Bhumi Pednekar, Parineeti Chopra, Vidya Balan, Sunny Leone, Kiara Advani, Warina Hussain, Pranutan Bahl, Hina Khan and many more have been snapped in a pair of NBs at various events.